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To be successful, I believe you have to be passionate about what makes you stand out. Purity Brewing Company has been using its passion to become an award winning craft brewery. I take a look at their unique approach to creating truly sustainable beers and ciders.]]> Wed, 23 Jan 2019 11:15:00 +0000 https://www.theartofdifferentiation.com/blog/purity-brewing-co-whats-their-magic-ingredient-to-success https://www.theartofdifferentiation.com/blog/purity-brewing-co-whats-their-magic-ingredient-to-success 0

The headlines for John Lewis are not good. However, look under the surface and the future looks far brighter.]]> Thu, 20 Sep 2018 10:15:00 +0000 https://www.theartofdifferentiation.com/blog/john-lewis-a-disaster-or-a-model-to-follow https://www.theartofdifferentiation.com/blog/john-lewis-a-disaster-or-a-model-to-follow 0

Bad fit customers will stifle your ability to grow and prosper, so the earlier you can spot them and then migrate away from them the better. ]]> Tue, 04 Sep 2018 10:15:00 +0000 https://www.theartofdifferentiation.com/blog/10-characteristics-of-bad-fit-customers https://www.theartofdifferentiation.com/blog/10-characteristics-of-bad-fit-customers 0

It turns out, strong advantages don’t simply come from better features or even benefits...]]> Wed, 04 Jul 2018 10:15:00 +0000 https://www.theartofdifferentiation.com/blog/doing-the-right-stuff-so-why-is-selling-an-uphill-battle https://www.theartofdifferentiation.com/blog/doing-the-right-stuff-so-why-is-selling-an-uphill-battle 0

It’s fascinating how Rolls Royce and Bentley have managed to carve out their own niches despite both belonging to the “luxury car market”. So how can we secure sustainable growth in a crowded marketplace?]]> Wed, 25 Apr 2018 10:15:00 +0000 https://www.theartofdifferentiation.com/blog/how-do-great-companies-secure-sustainable-growth-in-a-crowded-market-place https://www.theartofdifferentiation.com/blog/how-do-great-companies-secure-sustainable-growth-in-a-crowded-market-place 0

There are so many great examples of companies that have reaped the benefits of success and continue to do so, but, unfortunately, there are far more that have failed. Does your business address all 6 elements?]]> Mon, 12 Mar 2018 11:12:00 +0000 https://www.theartofdifferentiation.com/blog/6-vital-elements-business-strategy https://www.theartofdifferentiation.com/blog/6-vital-elements-business-strategy 0

Amazon's Jeff Bezos is backing the building of a 10,000 year clock. But why?]]> Tue, 27 Feb 2018 09:53:00 +0000 https://www.theartofdifferentiation.com/blog/why-amazon-ceo-jeff-bezos-building-10000-year-clock https://www.theartofdifferentiation.com/blog/why-amazon-ceo-jeff-bezos-building-10000-year-clock 0