Strategic Mentoring and Workshops with Tony Prouse Learn More

What is The Art of Differentiation?

Engage your customers and employees

Truly understand your competences, and use them to shape a stronger business that will continue to generate real value for the long-term.

It's not just a marketing or branding exercise, it's far more fundamental – it’s about how we think and how we run our businesses day-to-day and strategically.

Straight from the Blog

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The headlines for John Lewis are not good. However, look under the surface and the future looks far brighter.

Who is Tony Prouse?


Strategist Passionate about growing businesses

Tony Prouse is a well-respected strategic mentor.  From his personal experience and through his work with the Institute for Manufacturing at Cambridge University, Tony has been instrumental in developing strategies for a wide range of businesses.

Business Mentor

Business Mentor Support and guidance

Life can be lonely at the top. Having successfully ran enterprises himself, Tony is fully aware how difficult it is for leaders to find people they can truly trust, who don't have an agenda, and who can help solve the difficult issues.


Facilitator Developing competences from within

Helping others is very rewarding. Tony’s approach is to build competences within the business. The goal is always to help the management team develop their skills so they are less reliant on external support going forward.

What People Say

"Tony worked with the Accrofab team in 2014 to help develop our business strategy. We were impressed with his quality of insight and clarity of thought, delivered in a very personable manner. It was refreshing to find someone who understood life in an SME, rather than some of the corporate clones that circulate on the Business Improvement circuit. We would be happy to work with him again."

- Nick Willers Accrofab Limited Director

"We recently worked with Tony on a 3 day Business Growth Strategy Workshop and we found the process and the results that were produced extremely valuable. We believe that the suggested projects which came out of the course will have a very positive impact on our business and will help us go from strength to strength and achieve our growth target. "

- Rachel Garrett CMG Technologies Limited Managing Director

"If you are thinking about engaging Tony to help you in the development of strategy, mentoring staff or developing ideas I recommend him highly and would say don't think about it any longer just do it."

- Mike Campbell Vortex Exhaust Technology Limited Director

"Tony helped and developed my senior team and chartered a number of options for us to create our future direction both as a company but also as a team. Thank you"

- Jonathan Eddy B Hepworth & Co Limited CEO

"I've now worked with Tony on a couple of projects and the results have been great. Tony worked well within the management team group, achieving trust whilst being able to challenge the norm. I'd have no hesitation in using Tony once again"

- Simon Moore BSA Guns Limited Managing Director

"Tony worked extremely well with the team and helped us work through a detailed analysis of our business and provided us with the tools to take our business plans forward. Tony had an immediate grasp of the issues facing our organisation and I would have no hesitation about working with him again."

- Richard Tennant Tennant Group Limited Managing Director

"Tony provided us with an alternative perspective on our company's operations and enabled us to highlight new business opportunities. From time to time we still find ourselves quoting from Tony's "lessons" and would recommend him to other businesses looking for new insights."

- Alex Ainley Universal Beer Dispense Limited Operations Director

"The Cambridge strategy programme was delivered expertly by Tony giving our business the confidence to move to the next stage of development. Tony's oustanding professionalism and selfless pursuit of the identified goals has been an enormous benefit to our company. His ability to give sound strategic advice complemented with practical support is exceptional. I have no hesitation in recommending Tony."

- Graham Caunce Rudd Macnamara Limited Managing Director

"Tony has the great ability to see the opportunity to help you improve and bring the full force of the Cambridge guys to bear on the problem. We were very impressed with the results that we were able to realise in a short time and it is no understatement to say it moved the business to a new level. Tony gave great support throughout and has kept in contact to ensure we have realised maximum value. Call him now you will be impressed with not only Tony but what he has to offer. "

- Bob Smith B Hepworth & Co Limited Operations Director

Onsite Workshops

A fun and a fantastic way to learn

Join Tony as he engages and encourages the development of individual competences that provide complete ownership and adoption.



Develop a clear, shared strategy, owned by the whole Management Team.

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Identify, prioritise and target potential added value opportunities in your market.

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New Product


Define the optimum way to successfully launch a new product or service.

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