What is The Art of Differentiation?
Engage your customers and employees
Truly understand your competences, and use them to shape a stronger business that will continue to generate real value for the long-term.
It's not just a marketing or branding exercise, it's far more fundamental – it’s about how we think and how we run our businesses day-to-day and strategically.
Straight from the Blog
Who is Tony Prouse?

Strategist Passionate about growing businesses
Tony Prouse is a well-respected strategic mentor. From his personal experience and through his work with the Institute for Manufacturing at Cambridge University, Tony has been instrumental in developing strategies for a wide range of businesses.

Business Mentor Support and guidance
Life can be lonely at the top. Having successfully ran enterprises himself, Tony is fully aware how difficult it is for leaders to find people they can truly trust, who don't have an agenda, and who can help solve the difficult issues.

Facilitator Developing competences from within
Helping others is very rewarding. Tony’s approach is to build competences within the business. The goal is always to help the management team develop their skills so they are less reliant on external support going forward.
Onsite Workshops
A fun and a fantastic way to learn
Join Tony as he engages and encourages the development of individual competences that provide complete ownership and adoption.
Business
Strategy
Workshop
Develop a clear, shared strategy, owned by the whole Management Team.
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Market
Mapping
Workshop
Identify, prioritise and target potential added value opportunities in your market.
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New Product
Introduction
Workshop
Define the optimum way to successfully launch a new product or service.
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