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To be successful, I believe you have to be passionate about what makes you stand out.
Purity Brewing Company has been using its passion to become an award winning craft brewery. I take a look at their unique approach to creating truly sustainable beers and ciders.
The headlines for John Lewis are not good. However, look under the surface and the future looks far brighter.
Bad fit customers will stifle your ability to grow and prosper, so the earlier you can spot them and then migrate away from them the better.
It turns out, strong advantages don’t simply come from better features or even benefits...
It’s fascinating how Rolls Royce and Bentley have managed to carve out their own niches despite both belonging to the “luxury car market”. So how can we secure sustainable growth in a crowded marketplace?
About the Author: Tony Prouse
Strategic Mentor
Tony Prouse is a well-respected strategic mentor. From his personal experience and through his work with the Institute for Manufacturing at Cambridge University, Tony has been instrumental in developing strategies for a wide range of businesses.
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